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Shorter is Better: The Magic Length of Cold Emails
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People don’t have time to read long emails.
Emails less than 76 words have a 31.8% higher reply rate than longer emails.
![Shorter emails drive higher reply rates](https://cdn.prod.website-files.com/61f2ae8481c077541ff15a13/637b2d0c2913f90fd2539d90_3.png)
We can all relate – who has time for a long email, especially when it’s a cold intro? Plus, the majority of us are reading it on our phones.
So how do you ensure that your email rightfully prioritizes the information you need to convey?
Make a clear value proposition, simple and direct. Describe your product in a single sentence, without fluff. Limit the features, and talk about value instead.
In terms of structure, it’s simple: relevant intro, how you can help, call to action. Short, sweet and to the point.
The internet may have destroyed our attention spans, but it’s also an opportunity – write like Hemingway, not like Faulkner. Your prospects will thank you.