Shorter is Better: The Magic Length of Cold Emails
People don’t have time to read long emails.
Emails less than 76 words have a 31.8% higher reply rate than longer emails.
We can all relate – who has time for a long email, especially when it’s a cold intro? Plus, the majority of us are reading it on our phones.
So how do you ensure that your email rightfully prioritizes the information you need to convey?
Make a clear value proposition, simple and direct. Describe your product in a single sentence, without fluff. Limit the features, and talk about value instead.
In terms of structure, it’s simple: relevant intro, how you can help, call to action. Short, sweet and to the point.
The internet may have destroyed our attention spans, but it’s also an opportunity – write like Hemingway, not like Faulkner. Your prospects will thank you.